Ballyhoo Fiber Emporium
Sustainability in Every Skein!


Ballyhoo word origin, who the shepherds are, what we raise, why holistic management and heritage are important, stewardship.


About Ballyhoo

ballyhoo (bal·ly·hoo \ ˈba-lē-ˌhü): a noise, outcry, or clamor; flamboyant or sensational; excited commotion

At Ballyhoo Farm, we pride ourselves on our stewardship of history, tradition, land, and animals. Our primary focus is producing high quality wool from heritage breeds of sheep. Other heritage animals on our farm include Sebastopol geese, several breeds of chickens, Alpine goats, and the oldest domesticated animal in the Americas: the Muscovy duck. Our dedication to raising heritage breeds stems from our belief that tradition, history, and conservation matters. Our animals teach us, provide for us, entertain us, and help us educate others. Our products have a story, and YOU are part of it.

We believe in the best

Although there are often more tasks than we have time or energy for, and we definitely don't have unlimited resources, we believe in and strive for the best. What does that mean?

We believe in best practices: We raise our livestock in the best way we can, doing what is best for each individual. Sometimes this means putting our own comfort aside or stretching our budget. Sometimes it means delaying our plans. Sometimes it requires us to tell people no. We are committed to creating a whole farm ecology that benefits the people and animals that live here, promotes local wildlife, and results in healthy land and products for our happy customers.

We believe in doing our best: Even when it takes longer, even when Nature battles against us, even when we're spread thin. Our daily practices make sure that we are aligned with our goals, our philosophy, and our transparency. When you buy from Ballyhoo, you can be sure that every item was raised, grown, and made with integrity, dignity, and love.


Madeline Rosenberg, Shepherdess


Madeline Rosenberg has been raising wool sheep for over a decade. She practices traditional methods of blade shearing, fiber processing, and handspinning. Madeline studied sustainability and is an advocate for holistic farming, a message she shares through hands-on educational experiences both on and off the farm. In addition to hosting a fiber-related podcast, Madeline is a mentor for the Kentucky Sheep and Goat Development Small Ruminant for Profit School and teaches workshops throughout the US. She serves as Vice President for the Kentucky Sheep and Wool Producers, whom she also represents on the Kentucky Sheep and Goat Development Board, and is the state representative to the American Sheep Industry. 

Alex Rosenberg, Shearer and Farm Engineer


Alex joined the Ballyhoo team in 2016 when he and Madeline moved to the current farm. Originally intending to be her assistant, Alex is now on his way to becoming a Certified Master Shearer. For over 20 years, Alex has owned his own civil engineering firm in Louisville. Those skills have certainly been invaluable in tackling the renovation and transformation of the farm! Alex serves with Madeline on the Shelby County Horticultural and Agricultural Advisory Council.